Advice for freshers for Oxford University Press
Oxford University Press wanted to produce an advice piece to be given out in UK universites fresher packs. It also needed to promote their online science student resources and textbooks.
The single PopOut was the best format to really stand out in the sea of marketing material given to students in freshers’ week. The PopOut was perfect at displaying full colour sound bite advice from current and graduate students on the front and reverse sides. A QR code on the back cover also linked through to OUP’s student resource page for science students.
Single PopOut format includes:
- Front & back covers
- 1 PopOut
- Special finishes
Pantone colours Matt laminate
Vinyl or card pocket Loop stitch for lanyard Glue dot for card insert
- Customized materials
Die-cut for business card Perforated booklet pages Alternative paper stock
- Printing effects
Foil blocking Embossing Spot UV varnish
OUP were impressed with the final result and happy that their brief was fully realised, so much so that they worked with us again on a book series launch.
Choose your PopOut, a natural choice to engage your customers.