PopOut was founded in 1993. Having spotted a need to cure what he called ‘Map Stress Syndrome’ after watching numerous tourists around the City of Bath, battling with oversized maps, founder Derek Dacey recalled the invaluable miniature charts he used during his days as a commercial pilot. Aiming to bring this level of usability to the city map market, a small team of designers were engaged to create what would soon become the PopOut.
Today we publish a successful range of international PopOut maps for the worldwide retail and co-edition market. Our distinctive PopOut map formula combines originality and practicality with elegant design, putting the map right in your hand when you need it most.
The business developed further in 1997, publishing the first customised PopOut product. Since this time the custom publishing programme has gone from strength to strength with the compact design proving the perfect medium for creating dynamic custom branded marketing material. Our clients span multiple industries from high-end retailers to hotel groups, and from sporting event sponsors to pharmaceutical companies.
Not all of our products use mapping on the PopOut element as this area works well to deliver a variety of marketing messages such as venue plans, key product features and diagrams.
Innovation remains at the core of the PopOut brand and spurs us to create quality travel products and provide original solutions for all our future clients’ needs.
PopOut Maps is a brand of Heartwood Publishing Ltd.