Marketing mail-out for Northwest Iowa Community College
Northwest Iowa Community College wanted to produce a unique marketing piece aimed at prospective students who had shown interest in the college and wanted further information. Even though this was not a ‘cold call’ brochure, they wanted the marketing material to stand out from more traditional flat brochureware. Our dimensional PopOut was the answer.
They used our single format to send their eye-catching marketing message, utilising the PopOut element to communicate an infogram of the college’s achievements.
Single PopOut format includes:
- Front & back covers
- 1 PopOut
- Special finishes
2 or more colours on reverse of map Pantone colours Matt laminate
Vinyl or card pocket Loop stitch for lanyard Glue dot for card insert
- Customized materials
Die-cut for business card Perforated booklet pages Alternative paper stock
- Printing effects
Foil blocking Embossing Spot UV varnish
The resulting product was mailed out to numerous high school juniors looking to attend Northwest Iowa Community College. Our client was pleased that the unique format really helped them stand out from the crowd.
This was an important piece we added to our marketing communication flow...The PopOut format was chosen with the clear envelop because it was something very different and demanded attention in a large stack of mail.
Kristin Kollbaum, Director of Marketing & Communications, Northwest Iowa Community College
Choose your PopOut, a natural choice to engage your customers.