Accompanying brochure & map for Open University BBC TV series collaboration
The Open University were collaborating with the BBC on a TV series called “The Secret History of Our Streets” and wanted to produce an accompanying tourist guide as a free giveaway to support the series and promote their social science modules.
Our PopOut with 16-page booklet was considered the best solution as the PopOut fold works perfectly for a map resource and the guide needed to cross-reference to an historic street map.
Single PopOut with booklet format includes:
- Front & back covers
- 2 inside facing covers
- 1 inside cover
- 1 booklet – typically 8-40 pages
- 1 PopOut
- Special finishes
Pantone colours Matt laminate
Vinyl or card pocket Loop stitch for lanyard Glue dot for card insert
- Customized materials
Die-cut for business card Perforated booklet pages Alternative paper stock
- Printing effects
Foil blocking Embossing Spot UV varnish
The Open University were thrilled with the PopOut as it proved to be a great way to highlight their courses to those who watched the series. The tourist guide was advertised at the end of the programme to send away for. They were so popular that they ran through the entire stock shortly after the programme aired and an additional order was placed to supply the demand.
Choose your PopOut, a natural choice to engage your customers.