Accompanying brochure & map for Open University BBC TV series collaboration

Our brief

The Open University were collaborating with the BBC on a TV series called “The Secret History of Our Streets” and wanted to produce an accompanying tourist guide as a free giveaway to support the series and promote their social science modules.


Our PopOut with 16-page booklet was considered the best solution as the PopOut fold works perfectly for a map resource and the guide needed to cross-reference to an historic street map.

Format used

Single PopOut with booklet format includes:

  • Front & back covers
  • 2 inside facing covers
  • 1 inside cover
  • 1 booklet – typically 8-40 pages
  • 1 PopOut

See all formats

Special features

Special finishes
2 or more colours on reverse of map
Pantone colours
Matt laminate
Gloss laminate
Vinyl or card pocket
Loop stitch for lanyard
Glue dot for card insert
Customized materials
Die-cut for business card
Perforated booklet pages
Alternative paper stock
Printing effects
Foil blocking
Spot UV varnish


The Open University were thrilled with the PopOut as it proved to be a great way to highlight their courses to those who watched the series. The tourist guide was advertised at the end of the programme to send away for. They were so popular that they ran through the entire stock shortly after the programme aired and an additional order was placed to supply the demand.