Conference city guide & map for Sorin

Our brief

Medical device company, Sorin, were attending the Heart Rhythm Society’s Annual Scientific Sessions in San Francisco and wanted to sponsor a pocket guide for attendees that would also highlight their booth number and products. They had seen our PopOut of San Francisco and wanted a customised version that also featured travel guide content for the city.


Taking content from our InsideOut San Francisco guide and PopOut mapping, we produced an eight page booklet with single PopOut. This format allowed the inside and outside panels to be customised with details of their cardiovascular devices as well as advertising their booth location.

Format used

Single PopOut with booklet format includes:

  • Front & back covers
  • 2 inside facing covers
  • 1 inside cover
  • 1 booklet – typically 8-40 pages
  • 1 PopOut

See all formats

Special features

Special finishes
2 or more colours on reverse of map
Pantone colours
Matt laminate
Gloss laminate
Vinyl or card pocket
Loop stitch for lanyard
Glue dot for card insert
Customized materials
Perforated booklet pages
Die-cut for business card
Alternative paper stock
Printing effects
Spot UV varnish
Foil blocking


Sorin loved the finished piece and we have now worked with them for four years producing PopOuts for the annual Heart Rhythm Society’s conferences in other US city destinations.

Choose your PopOut, a natural choice to engage your customers.

Get quote