Educational revenue generator for Elsevier
Our brief
Elsevier wanted to produce a pocket-sized acupuncture reference guide aimed at medical professionals and trainees, for sale in retail outlets and online. The key challenge was to communicate complex diagrams in a compact product that recipients could use as a quick reference.
Solution
The double PopOut format was chosen as the best way to illustrate the complete acupuncture points of the human body, as it made it easier for practitioners to access the information than a conventional book would have.
Special features
- Special finishes
2 or more colours on reverse of mapPantone coloursMatt laminate- Gloss laminate
- Accessories
Vinyl or card pocketLoop stitch for lanyardGlue dot for card insert
- Customized materials
Die-cut for business cardPerforated booklet pagesAlternative paper stock
- Printing effects
Foil blockingEmbossingSpot UV varnish
Result
The client reported great success with using the PopOut format as it was highly effective for carrying detailed information as a quick-reference guide. This product continues to sell well in specialist medical retailers and online.
Choose your PopOut, a natural choice to engage your customers.