Educational revenue generator for Elsevier
Elsevier wanted to produce a pocket-sized acupuncture reference guide aimed at medical professionals and trainees, for sale in retail outlets and online. The key challenge was to communicate complex diagrams in a compact product that recipients could use as a quick reference.
The double PopOut format was chosen as the best way to illustrate the complete acupuncture points of the human body, as it made it easier for practitioners to access the information than a conventional book would have.
Double PopOut format includes:
- Front & back covers
- 2 inside facing covers
- 2 PopOuts
- Special finishes
2 or more colours on reverse of map Pantone colours Matt laminate
Vinyl or card pocket Loop stitch for lanyard Glue dot for card insert
- Customized materials
Perforated booklet pages Die-cut for business card Alternative paper stock
- Printing effects
Spot UV varnish Foil blocking Embossing
The client reported great success with using the PopOut format as it was highly effective for carrying detailed information as a quick-reference guide. This product continues to sell well in specialist medical retailers and online.
Choose your PopOut, a natural choice to engage your customers.