Educational revenue generator for Elsevier

Our brief

Elsevier wanted to produce a pocket-sized acupuncture reference guide aimed at medical professionals and trainees, for sale in retail outlets and online. The key challenge was to communicate complex diagrams in a compact product that recipients could use as a quick reference.


The double PopOut format was chosen as the best way to illustrate the complete acupuncture points of the human body, as it made it easier for practitioners to access the information than a conventional book would have.

Format used

Double PopOut format includes:

  • Front & back covers
  • 2 inside facing covers
  • 2 PopOuts

See all formats

Special features

Special finishes
2 or more colours on reverse of map
Pantone colours
Matt laminate
Gloss laminate
Vinyl or card pocket
Loop stitch for lanyard
Glue dot for card insert
Customized materials
Perforated booklet pages
Die-cut for business card
Alternative paper stock
Printing effects
Spot UV varnish
Foil blocking


The client reported great success with using the PopOut format as it was highly effective for carrying detailed information as a quick-reference guide. This product continues to sell well in specialist medical retailers and online.

Choose your PopOut, a natural choice to engage your customers.

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