Conference locator for Elsevier
Our brief
STM publishers, Elsevier, in their capacity as conference organisers wanted to produce a useful city map giveaway to include in delegates welcome packs. Having worked with us previously on other custom jobs, Elsevier got back in touch for a solution.
Solution
Our branded double PopOut maps were the obvious answer as they allowed delegates to benefit from the UK’s best-selling city maps but also have the chance to brand them with their own marketing message. We used our 54mm x 25mm clear vinyl labels to print their 4-colour logo and marketing message, affixing these to our standard retail PopOut map of Philadelphia.
Format used
Special features
- Special finishes
2 or more colours on reverse of mapPantone coloursMatt laminate- Gloss laminate
- Accessories
Vinyl or card pocketLoop stitch for lanyardGlue dot for card insert
- Customized materials
Die-cut for business cardPerforated booklet pagesAlternative paper stock
- Printing effects
Foil blockingEmbossingSpot UV varnish
Result
Elsevier were thrilled with the branded PopOut because it conveyed their marketing message while also benefiting from our high quality retail product. They now make regular orders with us for branded PopOuts to cater for city conferences worldwide.
Choose your PopOut, a natural choice to engage your customers.