Store locator for Selfridges
Selfridges saw our London retail PopOut and wanted us to create a bespoke version to target international visitors in the city over a two month summer campaign. The PopOut had to be a value-added marketing piece that would encourage brand loyalty and spend within their flagship store.
We worked with their clear brand guidelines to “Selfridgise” our Central London mapping, introducing their distinct corporate Pantone yellow on both the cover and the map. We also included a map of the London underground so it instantly became more that just a throwaway marketing piece but something that could be used and retained.
Single PopOut with gatefold (closed) format includes:
- Front & back covers
- 2 inside facing covers
- 1 PopOut
- Special finishes
Vinyl or card pocket Loop stitch for lanyard Glue dot for card insert
- Customized materials
Perforated booklet pages Die-cut for business card Alternative paper stock
- Printing effects
Spot UV varnish Foil blocking Embossing
The resulting product sat perfectly within their packaging family as a distinctly Selfridge piece. It was distributed in five star hotels and amongst limousine companies used by international visitors. Selfridges were pleased that their familiar yellow PopOut map became an effective mobile piece of marketing during the two month summer campaign.
Choose your PopOut, a natural choice to engage your customers.