Store locator for Pandora
Our brief
Pandora wanted to reach out to potential premium customers and produce a marketing tool that Golden Keys hotel members could give to selected guests. They wanted the piece to raise brand awareness and have a practical use for its recipients.
Solution
Our closed gatefold PopOut was chosen as it allowed for a vinyl pocket accessory to be added which could be used by guests to store their hotel card or oyster card whilst travelling around the city. It also featured a handy tube map and our London mapping with all the Pandora stores located.
Format used
Single PopOut with gatefold (closed) format includes:
- Front & back covers
- 2 inside facing covers
- 1 PopOut
Special features
- Special finishes
2 or more colours on reverse of mapPantone coloursMatt laminate- Gloss laminate
- Accessories
- Vinyl or card pocket
Loop stitch for lanyardGlue dot for card insert
- Customized materials
Die-cut for business cardPerforated booklet pagesAlternative paper stock
- Printing effects
Foil blockingEmbossingSpot UV varnish
Result
Pandora were thrilled that concierges readily gave these to their select guests as it was deemed a useful product rather than just a throwaway piece of marketing.
Choose your PopOut, a natural choice to engage your customers.