VIP shopping centre guide for Westfield
Westfield wanted to produce a high-end giveaway for their VIP customers that would highlight all the great shopping, entertainment and VIP facilities available to them when visiting Westfield shopping centres in London and Stratford City.
We adapted our versatile PopOut with booklet format to include a second PopOut map so customers could flip easily between the informative 16-page guide and two PopOut maps of Central and East London. We achieved maximum impact by using high-end finishes such as spot UV varnish, emboss and foil as well as gold Pantone throughout the booklet to give a look and feel suitable for Westfield’s VIP customers.
Single PopOut with booklet format includes:
- Front & back covers
- 2 inside facing covers
- 1 inside cover
- 1 booklet – typically 8-40 pages
- 1 PopOut
- Special finishes
2 or more colours on reverse of map Gloss laminate
Vinyl or card pocket Loop stitch for lanyard Glue dot for card insert
- Customized materials
Perforated booklet pages Die-cut for business card Alternative paper stock
- Printing effects
Westfield were so impressed with the handy and stylish-looking product we created for them that they re-ordered another similar product with us.
Choose your PopOut, a natural choice to engage your customers.