VIP shopping centre guide for Westfield

Our brief

Westfield wanted to produce a high-end giveaway for their VIP customers that would highlight all the great shopping, entertainment and VIP facilities available to them when visiting Westfield shopping centres in London and Stratford City.

Solution

We adapted our versatile PopOut with booklet format to include a second PopOut map so customers could flip easily between the informative 16-page guide and two PopOut maps of Central and East London. We achieved maximum impact by using high-end finishes such as spot UV varnish, emboss and foil as well as gold Pantone throughout the booklet to give a look and feel suitable for Westfield’s VIP customers.

Format used

Single PopOut with booklet format includes:

  • Front & back covers
  • 2 inside facing covers
  • 1 inside cover
  • 1 booklet – typically 8-40 pages
  • 1 PopOut

See all formats

Special features

Special finishes
2 or more colours on reverse of map
Pantone colours
Matt laminate
Gloss laminate
Accessories
Vinyl or card pocket
Loop stitch for lanyard
Glue dot for card insert
Customized materials
Perforated booklet pages
Die-cut for business card
Alternative paper stock
Printing effects
Spot UV varnish
Foil blocking
Embossing

Result

Westfield were so impressed with the handy and stylish-looking product we created for them that they re-ordered another similar product with us.