Revenue generator for The National Gallery

Our brief

The National Gallery wanted us to produce a customised version of our retail London PopOut that they could sell in their gift shops.


Keeping with our double format we adapted the cover design to include the National Gallery’s distinctive corporate red and added logo pointers to locate the tourist attraction more prominently on our London mapping. We also produced till point displays for the PopOuts to increase visibility to browsing customers.

Format used

Double PopOut format includes:

  • Front & back covers
  • 2 inside facing covers
  • 2 PopOuts

See all formats

Special features

Special finishes
2 or more colours on reverse of map
Pantone colours
Matt laminate
Gloss laminate
Vinyl or card pocket
Loop stitch for lanyard
Glue dot for card insert
Customized materials
Die-cut for business card
Perforated booklet pages
Alternative paper stock
Printing effects
Foil blocking
Spot UV varnish


The PopOuts sold very well, particularly thanks to their bespoke displays. The client was so pleased that they re-ordered this product and asked us to produce a special edition for their Rembrant exhibition.