Revenue generator guide for The Forbidden City

Our brief

The Forbidden City publishing house loved our PopOut format and wanted us to create a PopOut tourist guide to The Palace Museum to sell in The Forbidden City bookshop.


Using the publishing houses’ huge archive of content and photography we designed, curated and printed a 32-page guide to the history of the palace and collections within the museum. We also created a bespoke PopOut map of the Forbidden City complex with suggested walking routes for tourists.

Format used

Single PopOut with booklet format includes:

  • Front & back covers
  • 2 inside facing covers
  • 1 inside cover
  • 1 booklet – typically 8-40 pages
  • 1 PopOut

See all formats

Special features

Special finishes
2 or more colours on reverse of map
Pantone colours
Matt laminate
Gloss laminate
Vinyl or card pocket
Loop stitch for lanyard
Glue dot for card insert
Customized materials
Die-cut for business card
Perforated booklet pages
Alternative paper stock
Printing effects
Foil blocking
Spot UV varnish


The PopOut guide went on sale in The Forbidden City bookshop and was reported to be very popular with tourists as it condensed a lot of detailed information about the collections and site map into a portable pocket-size product.