Revenue generator guide for The Forbidden City
Our brief
The Forbidden City publishing house loved our PopOut format and wanted us to create a PopOut tourist guide to The Palace Museum to sell in The Forbidden City bookshop.
Solution
Using the publishing houses’ huge archive of content and photography we designed, curated and printed a 32-page guide to the history of the palace and collections within the museum. We also created a bespoke PopOut map of the Forbidden City complex with suggested walking routes for tourists.
Format used
Single PopOut with booklet format includes:
- Front & back covers
- 2 inside facing covers
- 1 inside cover
- 1 booklet – typically 8-40 pages
- 1 PopOut
Special features
- Special finishes
2 or more colours on reverse of mapPantone coloursMatt laminate- Gloss laminate
- Accessories
Vinyl or card pocketLoop stitch for lanyardGlue dot for card insert
- Customized materials
Die-cut for business cardPerforated booklet pagesAlternative paper stock
- Printing effects
Foil blockingEmbossingSpot UV varnish
Result
The PopOut guide went on sale in The Forbidden City bookshop and was reported to be very popular with tourists as it condensed a lot of detailed information about the collections and site map into a portable pocket-size product.
Choose your PopOut, a natural choice to engage your customers.