Souvenir piece for Tower Bridge London

Our brief

Creative agency and souvenir specialist Baizdon were approached by the Tower Bridge Exhibition team to produce a pocket guide to explain the engineering of the bridge which they could sell in their gift shop. Baizdon wanted to find a format that would help to animate their detailed cutaway graphics to mirror the opening of the bridge bascules. Our patented PopOut was seen as the perfect solution.


Our double format was chosen because it allowed the two inside panels to act as a drawbridge, effectively opening to reveal an in-depth illustration of the bridge itself. Each PopOut gives ample space to show the mechanics of the bridge and provide explanation text in an accessible way.

Format used

Double PopOut format includes:

  • Front & back covers
  • 2 inside facing covers
  • 2 PopOuts

See all formats

Special features

Special finishes
2 or more colours on reverse of map
Pantone colours
Matt laminate
Gloss laminate
Vinyl or card pocket
Loop stitch for lanyard
Glue dot for card insert
Customized materials
Die-cut for business card
Perforated booklet pages
Alternative paper stock
Printing effects
Foil blocking
Spot UV varnish


The pocket-size PopOuts have proved to be an ideal souvenir piece for visitors to the Tower Bridge Exhibition.  The bespoke counter displays we created to sit alongside the gift shop till points, and showcase the product, have also helped to maximise impulse purchasing by Exhibition visitors.