Revenue generator for The National Gallery
The National Gallery wanted us to produce a customised version of our retail London PopOut that they could sell in their gift shops.
Keeping with our double format we adapted the cover design to include the National Gallery’s distinctive corporate red and added logo pointers to locate the tourist attraction more prominently on our London mapping. We also produced till point displays for the PopOuts to increase visibility to browsing customers.
Double PopOut format includes:
- Front & back covers
- 2 inside facing covers
- 2 PopOuts
- Special finishes
2 or more colours on reverse of map Matt laminate
Vinyl or card pocket Loop stitch for lanyard Glue dot for card insert
- Customized materials
Perforated booklet pages Die-cut for business card Alternative paper stock
- Printing effects
Spot UV varnish Foil blocking Embossing
The PopOuts sold very well, particularly thanks to their bespoke displays. The client was so pleased that they re-ordered this product and asked us to produce a special edition for their Rembrant exhibition.
Choose your PopOut, a natural choice to engage your customers.