Revenue generator guide for The Forbidden City
The Forbidden City publishing house loved our PopOut format and wanted us to create a PopOut tourist guide to The Palace Museum to sell in The Forbidden City bookshop.
Using the publishing houses’ huge archive of content and photography we designed, curated and printed a 32-page guide to the history of the palace and collections within the museum. We also created a bespoke PopOut map of the Forbidden City complex with suggested walking routes for tourists.
Single PopOut with booklet format includes:
- Front & back covers
- 2 inside facing covers
- 1 inside cover
- 1 booklet – typically 8-40 pages
- 1 PopOut
- Special finishes
2 or more colours on reverse of map Pantone colours Matt laminate
Vinyl or card pocket Loop stitch for lanyard Glue dot for card insert
- Customized materials
Perforated booklet pages Die-cut for business card Alternative paper stock
- Printing effects
Spot UV varnish Foil blocking Embossing
The PopOut guide went on sale in The Forbidden City bookshop and was reported to be very popular with tourists as it condensed a lot of detailed information about the collections and site map into a portable pocket-size product.
Choose your PopOut, a natural choice to engage your customers.