Conference city guide & map for Sorin
Our brief
Medical device company, Sorin, were attending the Heart Rhythm Society’s Annual Scientific Sessions in San Francisco and wanted to sponsor a pocket guide for attendees that would also highlight their booth number and products. They had seen our PopOut of San Francisco and wanted a customised version that also featured travel guide content for the city.
Solution
Taking content from our InsideOut San Francisco guide and PopOut mapping, we produced an eight page booklet with single PopOut. This format allowed the inside and outside panels to be customised with details of their cardiovascular devices as well as advertising their booth location.
Format used
Single PopOut with booklet format includes:
- Front & back covers
- 2 inside facing covers
- 1 inside cover
- 1 booklet – typically 8-40 pages
- 1 PopOut
Special features
- Special finishes
2 or more colours on reverse of mapPantone coloursMatt laminate- Gloss laminate
- Accessories
Vinyl or card pocketLoop stitch for lanyardGlue dot for card insert
- Customized materials
Die-cut for business cardPerforated booklet pagesAlternative paper stock
- Printing effects
Foil blockingEmbossingSpot UV varnish
Result
Sorin loved the finished piece and we have now worked with them for four years producing PopOuts for the annual Heart Rhythm Society’s conferences in other US city destinations.
Choose your PopOut, a natural choice to engage your customers.