Hotel locator for Firmdale

Our brief

The Firmdale boutique hotel brand approached us after seeing our bestselling London PopOut and wanted us to produce a bespoke version that they could give out to guests staying at their London hotels.


We adapted our double format into a larger version and scaled up our PopOuts to a slightly larger fold-out size. We added clear pointers to their six boutique hotels within the West End and Central London and included all address and contact details on the back cover for easy reference by guests.

Format used

Double PopOut format includes:

  • Front & back covers
  • 2 inside facing covers
  • 2 PopOuts

See all formats

Special features

Special finishes
2 or more colours on reverse of map
Pantone colours
Matt laminate
Gloss laminate
Vinyl or card pocket
Loop stitch for lanyard
Glue dot for card insert
Customized materials
Die-cut for business card
Perforated booklet pages
Alternative paper stock
Printing effects
Foil blocking
Spot UV varnish


Firmdale were thrilled with the result and used it across all six hotels in the city to go that extra mile for their guests and help them find their way in and around the capital.

Choose your PopOut, a natural choice to engage your customers.

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