Promotional guide & map for the Washington Apple Commission

Our brief

Washington Apple Commission wanted to produce a marketing piece to promote their regions’ apples to the wider world. It would be distributed as an insert in Eurofruit Magazine and as a hand out at various trade shows worldwide, so needed to be compact but still have impact amongst competing marketing messages.


Our pocket-size 16-page booklet with PopOut was seen as the best format to include both a map of the Washington apple growing region and the necessary product and merchandising information required.

Format used

Single PopOut with booklet format includes:

  • Front & back covers
  • 2 inside facing covers
  • 1 inside cover
  • 1 booklet – typically 8-40 pages
  • 1 PopOut

See all formats

Special features

Special finishes
2 or more colours on reverse of map
Pantone colours
Matt laminate
Gloss laminate
Vinyl or card pocket
Loop stitch for lanyard
Glue dot for card insert
Customized materials
Perforated booklet pages
Die-cut for business card
Alternative paper stock
Printing effects
Spot UV varnish
Foil blocking


Washington Apples Commission reported that the PopOut worked really effectively as a magazine insert because it’s alternative postcard size and unique fold-out map helped it really stand out. Equally, it was perfect as a trade show hand out because it was easy for attendees to pocket and keep.