City guide & map for Where Paris

Our brief

Where Paris wanted to help attract Chinese tourists to visit Paris’ many attractions and luxury shops during Chinese New Year by providing a free Chinese language city guide and map in association with China Union Pay. The guide needed to include advertising space for luxury retail and attractions and have these located on an accompanying map for extra visibility.

Solution

Our single PopOut with 32-page booklet was selected to provide a customised map of Central Paris and city guide information. The PopOut cover and booklet were given a gloss finish to enable the adverts to really stand out.

Format used

Single PopOut with booklet format includes:

  • Front & back covers
  • 2 inside facing covers
  • 1 inside cover
  • 1 booklet – typically 8-40 pages
  • 1 PopOut

See all formats

Special features

Special finishes
2 or more colours on reverse of map
Pantone colours
Matt laminate
Gloss laminate
Accessories
Vinyl or card pocket
Loop stitch for lanyard
Glue dot for card insert
Customized materials
Die-cut for business card
Perforated booklet pages
Alternative paper stock
Printing effects
Foil blocking
Embossing
Spot UV varnish

Result

The free guide was handed out to Chinese tourists in high-end hotels, Chinese banks, tourist agents and the Chinese embassy in Paris. Co-sponsor China Union Pay and the advertisers were pleased with the extra footfall that this marketing piece created during the Chinese New Year holidays. Where Paris were so pleased with the result that they have placed continuous orders with us.

Choose your PopOut, a natural choice to engage your customers.

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