Shopping map for Paris Flea Market
Where Paris wanted to produce a guide and map for shoppers to the famous Paris Flea Market (Marché aux Puces de Saint-Ouen). The marketing piece was to include space for paid advertising as well as showcasing some of the shops within the market and where they could be located.
Our double PopOut format was considered the best option because one PopOut could be used for the advertising and the second for the market floor plan.
Double PopOut format includes:
- Front & back covers
- 2 inside facing covers
- 2 PopOuts
- Special finishes
2 or more colours on reverse of map Pantone colours Gloss laminate
Vinyl or card pocket Loop stitch for lanyard Glue dot for card insert
- Customized materials
Die-cut for business card Perforated booklet pages Alternative paper stock
- Printing effects
Foil blocking Embossing Spot UV varnish
Where Paris distributed the PopOut in luxury hotels within Paris alongside their Where Magazine and advertisers were very pleased with the increased footfall they received as a result.
Choose your PopOut, a natural choice to engage your customers.