Shopping map for Paris Flea Market

Our brief

Where Paris wanted to produce a guide and map for shoppers to the famous Paris Flea Market (Marché aux Puces de Saint-Ouen). The marketing piece was to include space for paid advertising as well as showcasing some of the shops within the market and where they could be located.


Our double PopOut format was considered the best option because one PopOut could be used for the advertising and the second for the market floor plan.

Format used

Double PopOut format includes:

  • Front & back covers
  • 2 inside facing covers
  • 2 PopOuts

See all formats

Special features

Special finishes
2 or more colours on reverse of map
Pantone colours
Matt laminate
Gloss laminate
Vinyl or card pocket
Loop stitch for lanyard
Glue dot for card insert
Customized materials
Die-cut for business card
Perforated booklet pages
Alternative paper stock
Printing effects
Foil blocking
Spot UV varnish


Where Paris distributed the PopOut in luxury hotels within Paris alongside their Where Magazine and advertisers were very pleased with the increased footfall they received as a result.