Promotional guide & map for the Washington Apple Commission

Our brief

Washington Apple Commission wanted to produce a marketing piece to promote their regions’ apples to the wider world. It would be distributed as an insert in Eurofruit Magazine and as a hand out at various trade shows worldwide, so needed to be compact but still have impact amongst competing marketing messages.


Our pocket-size 16-page booklet with PopOut was seen as the best format to include both a map of the Washington apple growing region and the necessary product and merchandising information required.

Format used

Single PopOut with booklet format includes:

  • Front & back covers
  • 2 inside facing covers
  • 1 inside cover
  • 1 booklet – typically 8-40 pages
  • 1 PopOut

See all formats

Special features

Special finishes
2 or more colours on reverse of map
Pantone colours
Matt laminate
Gloss laminate
Vinyl or card pocket
Loop stitch for lanyard
Glue dot for card insert
Customized materials
Die-cut for business card
Perforated booklet pages
Alternative paper stock
Printing effects
Foil blocking
Spot UV varnish


Washington Apples Commission reported that the PopOut worked really effectively as a magazine insert because it’s alternative postcard size and unique fold-out map helped it really stand out. Equally, it was perfect as a trade show hand out because it was easy for attendees to pocket and keep.