Promotional guide & map for the Washington Apple Commission
Washington Apple Commission wanted to produce a marketing piece to promote their regions’ apples to the wider world. It would be distributed as an insert in Eurofruit Magazine and as a hand out at various trade shows worldwide, so needed to be compact but still have impact amongst competing marketing messages.
Our pocket-size 16-page booklet with PopOut was seen as the best format to include both a map of the Washington apple growing region and the necessary product and merchandising information required.
Single PopOut with booklet format includes:
- Front & back covers
- 2 inside facing covers
- 1 inside cover
- 1 booklet – typically 8-40 pages
- 1 PopOut
- Special finishes
2 or more colours on reverse of map Pantone colours Matt laminate
Vinyl or card pocket Loop stitch for lanyard Glue dot for card insert
- Customized materials
Die-cut for business card Perforated booklet pages Alternative paper stock
- Printing effects
Foil blocking Embossing Spot UV varnish
Washington Apples Commission reported that the PopOut worked really effectively as a magazine insert because it’s alternative postcard size and unique fold-out map helped it really stand out. Equally, it was perfect as a trade show hand out because it was easy for attendees to pocket and keep.
Choose your PopOut, a natural choice to engage your customers.