Hotel locator for Shangri-la
Our brief
Shangri-la wanted to mark the opening of their luxury hotel located in the iconic Shard building and produce a product that guests would find helpful during their stay.
Solution
We suggested the double PopOut as an ideal hotel locator piece that featured a map of Central London giving local attractions and listings plus a larger scale map of the area surrounding the hotel. We were able to match the finish on the cover against their other marketing material using their corporate pantone and a UV varnish over matt lamination.
Special features
- Special finishes
2 or more colours on reverse of map- Pantone colours
- Matt laminate
Gloss laminate
- Accessories
Vinyl or card pocketLoop stitch for lanyardGlue dot for card insert
- Customized materials
Die-cut for business cardPerforated booklet pagesAlternative paper stock
- Printing effects
- Foil blocking
- Embossing
- Spot UV varnish
Result
Shangri-la loved the resulting PopOut piece and guests have been pleased to receive such a useful pocket-size map to help navigate themselves around the city. Shangri-la have already put in their next order with us.
Choose your PopOut, a natural choice to engage your customers.