Store locator for Selfridges

Our brief

Selfridges saw our London retail PopOut and wanted us to create a bespoke version to target international visitors in the city over a two month summer campaign. The PopOut had to be a value-added marketing piece that would encourage brand loyalty and spend within their flagship store.


We worked with their clear brand guidelines to “Selfridgise” our Central London mapping, introducing their distinct corporate Pantone yellow on both the cover and the map. We also included a map of the London underground so it instantly became more that just a throwaway marketing piece but something that could be used and retained.

Format used

Single PopOut with gatefold (closed) format includes:

  • Front & back covers
  • 2 inside facing covers
  • 1 PopOut

See all formats

Special features

Special finishes
2 or more colours on reverse of map
Pantone colours
Matt laminate
Gloss laminate
Vinyl or card pocket
Loop stitch for lanyard
Glue dot for card insert
Customized materials
Die-cut for business card
Perforated booklet pages
Alternative paper stock
Printing effects
Foil blocking
Spot UV varnish


The resulting product sat perfectly within their packaging family as a distinctly Selfridge piece. It was distributed in five star hotels and amongst limousine companies used by international visitors. Selfridges were pleased that their familiar yellow PopOut map became an effective mobile piece of marketing during the two month summer campaign.