Promotional map of the New Hampshire Film Festival for the NH Liquor Commission

Our brief

The NH Liquor Commission, as one of the New Hampshire Film Festival sponsors, wanted to produce a giveaway to festival attendees to give helpful event details and provide a coupon offer for their liquor and wine outlets.


The open gatefold was chosen as it allowed us to perforate the end cover panel so attendees could detach the coupon offer and still have a useable map and event guide.

Format used

Single PopOut with gatefold (open) format includes:

  • Front & back covers
  • 2 inside facing covers
  • 2 inside covers
  • 1 PopOut

See all formats

Special features

Special finishes
2 or more colours on reverse of map
Pantone colours
Matt laminate
Gloss laminate
Vinyl or card pocket
Loop stitch for lanyard
Glue dot for card insert
Customized materials
Die-cut for business card
Perforated booklet pages
Alternative paper stock
Printing effects
Foil blocking
Spot UV varnish


The NH Liquor Commission reported that festival attendees found the guide and map really useful for screening locations and for nearby restaurants and bars. The client was thrilled with the brand recognition the PopOut giveaway provided and the take-up on the coupon offer at their liquor and wine outlets.