Hotel locator for St Pancras

Our brief

St Pancras hotel approached us after seeing our London-Paris retail PopOut map. They loved our original PopOut format and mapping and wanted a bespoke version to give to their VIP guests travelling between London to Paris on the Eurostar.


Sticking with our double retail format, the cover design was fully customised to portray the hotel’s prestigious and distinctive branding. The splendid Victorian tile work below the hotel’s grand staircase was recreated across the front and back cover design and finished off with a matt lamination. Additional features included customised location pointers on the internal maps and a pantone gold on the logo to maintain the VIP standard.

Format used

Double PopOut format includes:

  • Front & back covers
  • 2 inside facing covers
  • 2 PopOuts

See all formats

Special features

Special finishes
2 or more colours on reverse of map
Pantone colours
Matt laminate
Gloss laminate
Vinyl or card pocket
Loop stitch for lanyard
Glue dot for card insert
Customized materials
Die-cut for business card
Perforated booklet pages
Alternative paper stock
Printing effects
Foil blocking
Spot UV varnish


St Pancras were thrilled with the final piece and in addition to including the PopOut in VIP welcome packs, sales staff were able to use the product as an effective marketing tool for potential guests. They have been so well received that the hotel has already placed repeat orders with us.

The map is very informative and useful. The novelty and design make it an extremely popular item for clients and guests to receive too!

Matthew Rowlette, Director of Sales and Marketing, St Pancras Hotel

Choose your PopOut, a natural choice to engage your customers.

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