Store locator for Guerlain
Our brief
Guerlain’s flagship store at 68 Champs-Elysées underwent a major revamp to transform the customer experience and they wanted a multi-language marketing piece to promote this to their loyal customers visiting the city. It was crucial that the look and feel of the piece reflected their luxury brand qualities.
Solution
We used our closed gatefold with our retail map of Central Paris which pointed to the new store as well as 13 additional Guerlain stores in the city. We used an alternative tactile paper stock with gold foil to provide a real luxury feel. The piece was printed in English, French and Chinese.
Format used
Single PopOut with gatefold (closed) format includes:
- Front & back covers
- 2 inside facing covers
- 1 PopOut
Special features
- Special finishes
2 or more colours on reverse of map- Pantone colours
Matt laminateGloss laminate
- Accessories
Vinyl or card pocketLoop stitch for lanyardGlue dot for card insert
- Customized materials
Die-cut for business cardPerforated booklet pages- Alternative paper stock
- Printing effects
- Foil blocking
EmbossingSpot UV varnish
Result
The PopOuts were distributed to customers in all of their Guerlain stores. They were also given to Chinese tour operators to capture their target Chinese demographic making all aware of the flagship reopening and reinforcing their luxury brand.
Choose your PopOut, a natural choice to engage your customers.