Event guide for Fair@The Square

Our brief

Image Marketing were tasked with promoting the 7th annual Fair@The Square event and wanted to produce an innovative yet compact marketing piece that would showcase information for attendees as well as promotional material from the event sponsors.


Our PopOut with booklet format was considered the best solution as it allowed for sponsor information to be housed neatly within the 16pp booklet while remaining pocket-size. The PopOut was used to give a handy map of the event location and highlight the sponsors whereabouts.

Format used

Single PopOut with booklet format includes:

  • Front & back covers
  • 2 inside facing covers
  • 1 inside cover
  • 1 booklet – typically 8-40 pages
  • 1 PopOut

See all formats

Special features

Special finishes
2 or more colours on reverse of map
Pantone colours
Matt laminate
Gloss laminate
Vinyl or card pocket
Loop stitch for lanyard
Glue dot for card insert
Customized materials
Die-cut for business card
Perforated booklet pages
Alternative paper stock
Printing effects
Foil blocking
Spot UV varnish


Image Marketing felt the format worked extremely well in showcasing the event sponsors while also providing a useful resource for those attending the Fair@The Square.