Promotional plane guide & diagram for Boeing

Our brief

Aerospace company, Boeing, conduct tours of their 747, 777 and 787 jets on assembly at their Everett production factory and wanted to produce an accompanying tour brochure for visitors. They needed to convey a lot of information about the production line, aircraft specifications and the history of Boeing as well as a diagram of the 787 Dreamliner.


We used our PopOut with 20-page booklet as it was the best format to demonstrate detailed information in a succinct and portable product. Our PopOut shows the 787 plane diagram clearly in one fold-out movement and can be easily referenced alongside the booklet text.

Format used

Single PopOut with booklet format includes:

  • Front & back covers
  • 2 inside facing covers
  • 1 inside cover
  • 1 booklet – typically 8-40 pages
  • 1 PopOut

See all formats

Special features

Special finishes
2 or more colours on reverse of map
Pantone colours
Matt laminate
Gloss laminate
Vinyl or card pocket
Loop stitch for lanyard
Glue dot for card insert
Customized materials
Die-cut for business card
Perforated booklet pages
Alternative paper stock
Printing effects
Foil blocking
Spot UV varnish


Boeing were pleased with the PopOut brochure because it fully answered their brief whilst the PopOut fold gave an extra ‘innovation’ factor that matched their own brand perception in the aviation world.