Owners guide & golf course map for BMW

Our brief

BMW were the chief sponsors of the golf tournament and they wanted to produce a giveaway to BMW owners to highlight the VIP extras they could experience whilst at the tournament. They also needed a space within the product to store a credit card sized activity card.


The closed gatefold PopOut was chosen so it could include a vinyl pocket to store the card on the inside cover. The PopOut was then used to feature a map of the course including locations of the BMW VIP sections and the hole handicaps.

Format used

Single PopOut with gatefold (closed) format includes:

  • Front & back covers
  • 2 inside facing covers
  • 1 PopOut

See all formats

Special features

Special finishes
2 or more colours on reverse of map
Pantone colours
Matt laminate
Gloss laminate
Vinyl or card pocket
Loop stitch for lanyard
Glue dot for card insert
Customized materials
Die-cut for business card
Perforated booklet pages
Alternative paper stock
Printing effects
Foil blocking
Spot UV varnish


The product was well received by their VIP owners and BMW were so pleased with the result that they re-ordered with us for the tournament the following year.