VIP airport guide & city map for Aéroports de Paris
Where Paris, working with Aéroports de Paris and their appointed design agency, wanted to create a luxury airport and shopping guide that would be aimed towards overseas billionaires visiting Paris via Charles de Gaulle airport. The product needed to have a high-end luxury finish and accommodate coupon card offers packaged like a gift.
Our 32-page booklet with Paris mapping PopOut was chosen to convey the airport information in English and Simplified Chinese languages. The luxury element was introduced with a combination of Pantone gold and gold foil. A custom-sized gold envelope was attached with a removable glue dot to contain the coupon offers and finished with a ribbon like a gift.
Single PopOut with booklet format includes:
- Front & back covers
- 2 inside facing covers
- 1 inside cover
- 1 booklet – typically 8-40 pages
- 1 PopOut
- Special finishes
2 or more colours on reverse of map Gloss laminate
Vinyl or card pocket Loop stitch for lanyard Glue dot for card insert
- Customized materials
Die-cut for business card Perforated booklet pages Alternative paper stock
- Printing effects
Spot UV varnish
Aéroports de Paris and Where Paris were thrilled with the result as it both answered and exceeded their brief. Aéroports de Paris distributed the PopOut to overseas partners in China, luxury tour operators and five star hotels in Paris. They have also placed additional orders with us for further airport and shopping guides.
Choose your PopOut, a natural choice to engage your customers.