Store locator & guide for Tory Burch
Our brief
Tory Burch wanted to create a store locator map for their branches in Rome and London, which hotel concierges in these cities could give out to guests when recommending dining and shopping options in the area.
Solution
We produced a Rome and London focused PopOut in our open gatefold format. This gave plenty of room for listing suggestions and incorporated our PopOut mapping of the respective cities with handy pointers to all the recommended dining and shopping options.
Format used
Single PopOut with gatefold (open) format includes:
- Front & back covers
- 2 inside facing covers
- 2 inside covers
- 1 PopOut
Special features
- Special finishes
2 or more colours on reverse of mapPantone colours- Matt laminate
Gloss laminate
- Accessories
Vinyl or card pocketLoop stitch for lanyardGlue dot for card insert
- Customized materials
Die-cut for business cardPerforated booklet pagesAlternative paper stock
- Printing effects
Foil blockingEmbossingSpot UV varnish
Result
Tory Burch were so pleased with the result that they also distributed them at events and store launches as a great piece of in-hand marketing.
Choose your PopOut, a natural choice to engage your customers.