Promotional map of the Tribeca Film Festival for Stoli Vodka

Our brief

Stoli were the official sponsors of the Tribeca Film Festival and wanted to publicise this and produce a useful giveaway piece to festival goers.


Our closed gatefold PopOut was selected and featured a useful map of the Tribeca area as well as indicating famous film locations. The cover was finished in a tactile matt lamination and provided space for Stoli to reinforce their brand in a fun way with cocktail recipes using their premium vodka.

Format used

Single PopOut with gatefold (closed) format includes:

  • Front & back covers
  • 2 inside facing covers
  • 1 PopOut

See all formats

Special features

Special finishes
2 or more colours on reverse of map
Pantone colours
Matt laminate
Gloss laminate
Vinyl or card pocket
Loop stitch for lanyard
Glue dot for card insert
Customized materials
Perforated booklet pages
Die-cut for business card
Alternative paper stock
Printing effects
Spot UV varnish
Foil blocking


Stoli reported that the PopOut was great for cross-marketing and increasing their brand awareness amongst festival goers.