Souvenir piece for Tower Bridge London
Creative agency and souvenir specialist Baizdon were approached by the Tower Bridge Exhibition team to produce a pocket guide to explain the engineering of the bridge which they could sell in their gift shop. Baizdon wanted to find a format that would help to animate their detailed cutaway graphics to mirror the opening of the bridge bascules. Our patented PopOut was seen as the perfect solution.
Our double format was chosen because it allowed the two inside panels to act as a drawbridge, effectively opening to reveal an in-depth illustration of the bridge itself. Each PopOut gives ample space to show the mechanics of the bridge and provide explanation text in an accessible way.
Double PopOut format includes:
- Front & back covers
- 2 inside facing covers
- 2 PopOuts
- Special finishes
2 or more colours on reverse of map Pantone colours Matt laminate
Vinyl or card pocket Loop stitch for lanyard Glue dot for card insert
- Customized materials
Perforated booklet pages Die-cut for business card Alternative paper stock
- Printing effects
Spot UV varnish Foil blocking Embossing
The pocket-size PopOuts have proved to be an ideal souvenir piece for visitors to the Tower Bridge Exhibition. The bespoke counter displays we created to sit alongside the gift shop till points, and showcase the product, have also helped to maximise impulse purchasing by Exhibition visitors.
Choose your PopOut, a natural choice to engage your customers.