Souvenir piece for Tower Bridge London
Our brief
Creative agency and souvenir specialist Baizdon were approached by the Tower Bridge Exhibition team to produce a pocket guide to explain the engineering of the bridge which they could sell in their gift shop. Baizdon wanted to find a format that would help to animate their detailed cutaway graphics to mirror the opening of the bridge bascules. Our patented PopOut was seen as the perfect solution.
Solution
Our double format was chosen because it allowed the two inside panels to act as a drawbridge, effectively opening to reveal an in-depth illustration of the bridge itself. Each PopOut gives ample space to show the mechanics of the bridge and provide explanation text in an accessible way.
Special features
- Special finishes
2 or more colours on reverse of mapPantone coloursMatt laminate- Gloss laminate
- Accessories
Vinyl or card pocketLoop stitch for lanyardGlue dot for card insert
- Customized materials
Die-cut for business cardPerforated booklet pagesAlternative paper stock
- Printing effects
Foil blockingEmbossingSpot UV varnish
Result
The pocket-size PopOuts have proved to be an ideal souvenir piece for visitors to the Tower Bridge Exhibition. The bespoke counter displays we created to sit alongside the gift shop till points, and showcase the product, have also helped to maximise impulse purchasing by Exhibition visitors.
Choose your PopOut, a natural choice to engage your customers.