Advice for freshers for Oxford University Press

Our brief

Oxford University Press wanted to produce an advice piece to be given out in UK universites fresher packs. It also needed to promote their online science student resources and textbooks.


The single PopOut was the best format to really stand out in the sea of marketing material given to students in freshers’ week. The PopOut was perfect at displaying full colour sound bite advice from current and graduate students on the front and reverse sides. A QR code on the back cover also linked through to OUP’s student resource page for science students.

Format used

Single PopOut format includes:

  • Front & back covers
  • 1 PopOut

See all formats

Special features

Special finishes
2 or more colours on reverse of map
Pantone colours
Matt laminate
Gloss laminate
Vinyl or card pocket
Loop stitch for lanyard
Glue dot for card insert
Customized materials
Perforated booklet pages
Die-cut for business card
Alternative paper stock
Printing effects
Spot UV varnish
Foil blocking


OUP were impressed with the final result and happy that their brief was fully realised, so much so that they worked with us again on a book series launch.