Marketing mail-out for Northwest Iowa Community College

Our brief

Northwest Iowa Community College wanted to produce a unique marketing piece aimed at prospective students who had shown interest in the college and wanted further information. Even though this was not a ‘cold call’ brochure, they wanted the marketing material to stand out from more traditional flat brochureware. Our dimensional PopOut was the answer.

Solution

They used our single format to send their eye-catching marketing message, utilising the PopOut element to communicate an infogram of the college’s achievements.

Format used

Single PopOut format includes:

  • Front & back covers
  • 1 PopOut

See all formats

Special features

Special finishes
2 or more colours on reverse of map
Pantone colours
Matt laminate
Gloss laminate
Accessories
Vinyl or card pocket
Loop stitch for lanyard
Glue dot for card insert
Customized materials
Perforated booklet pages
Die-cut for business card
Alternative paper stock
Printing effects
Spot UV varnish
Foil blocking
Embossing

Result

The resulting product was mailed out to numerous high school juniors looking to attend Northwest Iowa Community College. Our client was pleased that the unique format really helped them stand out from the crowd.

This was an important piece we added to our marketing communication flow...The PopOut format was chosen with the clear envelop because it was something very different and demanded attention in a large stack of mail.

Kristin Kollbaum, Director of Marketing & Communications, Northwest Iowa Community College

Choose your PopOut, a natural choice to engage your customers.

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