Store locator for Guerlain

Our brief

Guerlain’s flagship store at 68 Champs-Elysées underwent a major revamp to transform the customer experience and they wanted a multi-language marketing piece to promote this to their loyal customers visiting the city. It was crucial that the look and feel of the piece reflected their luxury brand qualities.

Solution

We used our closed gatefold with our retail map of Central Paris which pointed to the new store as well as 13 additional Guerlain stores in the city. We used an alternative tactile paper stock with gold foil to provide a real luxury feel. The piece was printed in English, French and Chinese.

Format used

Single PopOut with gatefold (closed) format includes:

  • Front & back covers
  • 2 inside facing covers
  • 1 PopOut

See all formats

Special features

Special finishes
2 or more colours on reverse of map
Pantone colours
Matt laminate
Gloss laminate
Accessories
Vinyl or card pocket
Loop stitch for lanyard
Glue dot for card insert
Customized materials
Perforated booklet pages
Die-cut for business card
Alternative paper stock
Printing effects
Spot UV varnish
Foil blocking
Embossing

Result

The PopOuts were distributed to customers in all of their Guerlain stores. They were also given to Chinese tour operators to capture their target Chinese demographic making all aware of the flagship reopening and reinforcing their luxury brand.

Choose your PopOut, a natural choice to engage your customers.

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