Event guide for Fair@The Square
Our brief
Image Marketing were tasked with promoting the 7th annual Fair@The Square event and wanted to produce an innovative yet compact marketing piece that would showcase information for attendees as well as promotional material from the event sponsors.
Solution
Our PopOut with booklet format was considered the best solution as it allowed for sponsor information to be housed neatly within the 16pp booklet while remaining pocket-size. The PopOut was used to give a handy map of the event location and highlight the sponsors whereabouts.
Format used
Single PopOut with booklet format includes:
- Front & back covers
- 2 inside facing covers
- 1 inside cover
- 1 booklet – typically 8-40 pages
- 1 PopOut
Special features
- Special finishes
2 or more colours on reverse of mapPantone coloursMatt laminate- Gloss laminate
- Accessories
Vinyl or card pocketLoop stitch for lanyardGlue dot for card insert
- Customized materials
Die-cut for business cardPerforated booklet pagesAlternative paper stock
- Printing effects
Foil blockingEmbossingSpot UV varnish
Result
Image Marketing felt the format worked extremely well in showcasing the event sponsors while also providing a useful resource for those attending the Fair@The Square.
Choose your PopOut, a natural choice to engage your customers.