VIP airport guide & city map for Aéroports de Paris

Our brief

Where Paris, working with Aéroports de Paris and their appointed design agency, wanted to create a luxury airport and shopping guide that would be aimed towards overseas billionaires visiting Paris via Charles de Gaulle airport. The product needed to have a high-end luxury finish and accommodate coupon card offers packaged like a gift.

Solution

Our 32-page booklet with Paris mapping PopOut was chosen to convey the airport information in English and Simplified Chinese languages. The luxury element was introduced with a combination of Pantone gold and gold foil. A custom-sized gold envelope was attached with a removable glue dot to contain the coupon offers and finished with a ribbon like a gift.

Format used

Single PopOut with booklet format includes:

  • Front & back covers
  • 2 inside facing covers
  • 1 inside cover
  • 1 booklet – typically 8-40 pages
  • 1 PopOut

See all formats

Special features

Special finishes
2 or more colours on reverse of map
Pantone colours
Matt laminate
Gloss laminate
Accessories
Vinyl or card pocket
Loop stitch for lanyard
Glue dot for card insert
Customized materials
Perforated booklet pages
Die-cut for business card
Alternative paper stock
Printing effects
Spot UV varnish
Foil blocking
Embossing

Result

Aéroports de Paris and Where Paris were thrilled with the result as it both answered and exceeded their brief. Aéroports de Paris distributed the PopOut to overseas partners in China, luxury tour operators and five star hotels in Paris. They have also placed additional orders with us for further airport and shopping guides.

Choose your PopOut, a natural choice to engage your customers.

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